This Privacy Policy explains how 72 Collection collects, uses, and shares your personal information when you visit or make a purchase from our online store (the “Site”).

Personal Information We Collect

When you visit our Site, we automatically gather certain information about your device, such as your web browser, IP address, time zone, and some cookies installed on your device. As you browse the Site, we also collect data about the pages or products you view, the websites or search terms that referred you to our Site, and how you interact with our Site. We call this information “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Small data files placed on your device that may include an anonymous unique identifier. For more information about cookies and how to disable them, visit All About Cookies.
  
  

• Log files: Record actions on the Site and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
  
  

• Web beacons, tags, and pixels: Electronic files used to track how you browse the Site.
  
  

When you make a purchase (or attempt to), we collect certain information, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We call this “Order Information.”

When we refer to Personal Information in this Privacy Policy, it includes both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information primarily to fulfill any orders placed through our Site, including processing payment, arranging shipping, and providing invoices or order confirmations. Additionally, we use Order Information to:

• Communicate with you;
  
  

• Screen orders for potential risk or fraud;
  
  

• Provide you with information or advertising about our products or services, in line with the preferences you’ve shared.
  
  

We use Device Information to help screen for potential risk and fraud (particularly your IP address) and to improve and optimize our Site, for example, by generating analytics about how customers browse and interact with our Site, and assessing marketing campaign performance.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example:

• Shopify powers our online store. You can read more about how Shopify handles your Personal Information here: Shopify Privacy Policy.
  
  

• Google Analytics helps us understand how customers use our Site. Learn more here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-Out.
  
  

We may also share your Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.

Behavioural Advertising

We may use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, visit Network Advertising Initiative.

You can opt out of targeted advertising through:

• Facebook Ads: Facebook Settings
  
  

• Google Ads: Google Settings
  
  

• Bing Ads: Bing Policies
  
  

You can also opt out of certain services via the Digital Advertising Alliance: DAA Opt-Out.

Do Not Track

Our Site does not alter data collection or usage practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and request correction, updates, or deletion. To exercise this right, please contact us using the information below.

Please note that processing of your information is done to fulfill contracts (e.g., orders you place) or to pursue our legitimate business interests. Your information may also be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your Order Information for our records unless you request deletion.

Changes

We may update this Privacy Policy occasionally to reflect changes in our practices, legal requirements, or operational reasons.

Contact Us

For questions, complaints, or more information about our privacy practices, contact us at:

72 Collection
Email: contact@72collection.com